Maryland Cycling Classic
A Case Study
KOM Sports Marketing created, developed and executed six key areas for the Maryland Cycling Classic, September 4, 2022, a world-class professional cycling race with three-days of ancillary events. KOM Sports integrated model provided massive efficiencies, leveraging five key elements which included community engagement, mass participation, media impact, vertical sponsor integration into a world-class experience.
Branding
Working back with client Sport & Entertainment Corp. of Maryland, which represents the state of Maryland, KOM developed all brand components, highlighted by:
- Original logo creation
- Graphic Standards Manuals
- Event Look & Feel
- Ancillary Look & Feel
- Ancillary Event Logos
- Marketing & Collateral Design
- Origination of all brand video elements
Sponsorship
Working back with client Sport & Entertainment Corp. of Maryland and the event chairman, KOM created and developed all sponsorship components, highlighted by:
- Sponsorship strategies
- Sponsorship modeling
- Asset development
- Program development
- Sponsorship sales
- Sponsorship fulfillment
- Corporate hospitality sales
- Corporate hospitality experiential components
Marketing
Working back with client Sport & Entertainment Corp. of Maryland, KOM created and developed all marketing components, highlighted by:
- Marketing strategy
- Event campaign
- Procurement, Media Partners
- Procurement, Broadcast Partners
- Advertising creation
- Advertising placement
- Activation, Media Partners
- Activation, Broadcast Partners
- Presence marketing
- Retail marketing
- video spots, created, produced, placed
- Promotions, creative & production
- Signage, creative & production
Communications
Working back with client Sport & Entertainment Corp. of Maryland, KOM created and developed all communication and public relations components, highlighted by:
- Communications strategies
- Press Releases, written & placement
- Newsletters, all content production
- Media Placement
- Media Partner, management
- Media relations, pre and during event
- Social media, strategies
- Social media, original content creation
- Social media, content management
- Event website, development and construction
- Event website, content build out
- Event website, content management
- Event website, social media integration
Experiential
Working back with client Sport & Entertainment Corp. of Maryland, KOM created and developed four ancillary events, highlighted by:
Community Bike Jam, Sept. 1
- Bike Rodeo of 5 stations
- Integration of former Olympic cyclists
- Developed City of Baltimore integration
- Fostered Mayoral presenter role
- Sold supporting sponsors
- Integrated media partners
- Promoted event
- Staging direction
Team Introduction, Sept. 2
- Created VIP Hospitality Experience
- Integration of event team presentation
- Sold In Host District Support
- Sold In Host Restaurant Support
- Sold In Host City Support
- Integrated high-level presenters
- Sold supporting sponsors/exhibitors
- Integrated media partners
- Promoted event
- Staging direction
- Event Look & Feel
- Event Hospitality fulfillment
Night with Champions – Gala, Sept. 3
- Created VIP Hospitality Experience
- Creation of Ethnic Diversity Forum
- Development with speakers for Ethnic Diversity Forum
- Created one-of-a-kind original art platform
- Art platform, development as legacy fundraiser
- Sold In Host Restaurant Support
- Sold In Host Venue Support
- Integrated high-level presenters
- Creation and execution, Run of Show
- Promoted event
- Staging direction
- Event Look & Feel
- Event Hospitality fulfillment
- Creation/Staging, 40-year Anniversary program of U.S. professional cycling
Media Operations
KOM developed and executed the following media operations plans :
- Kick-off press conference
- Organization of 8 high-level civic leaders
- Organization of 8 top participating athletes
- organization of staging and Run of Show
- Post press conference
- Organization of 8 top participating athletes
- organization of staging and Run of Show
- Press Room management
- Video/Photo management
- Field Operations, including:
- TV Camera placements
- Photographer staging (start/finish)
- Mix Zone, interview management
- Awards & media management
- Fan Engagement:
- Associate management of finish line events
- Management, on-site promotional teams
- Management of exhibitor activation