KOM Sports Marketing has help land and provide services to one of the most international events the Pikes Peak has ever hosted. In 2011, the USA Pro Challenge professional cycling race brought more 100 world-class cyclists from more than 30 countries for the overall start of the inaugural race. The event was shown in more than 100 countries. It was a “first of firsts”. The event returned in 2014, and again as a re-start in 2017 under the banner of the Colorado Classic. For each race, KOM brokered the arrangement between event owners in Denver and Colorado Springs while serving as the official marketing and communication agency for the event.